Story Behind the Brand
Ultimate Performance is the world’s only global personal training business. Founded in 2009, the UK-based company employs an elite team of trainers operating in the brand’s private personal training gyms worldwide, helping thousands of clients achieve life-changing results every day.
Challenge
With modern customers regularly using multiple channels to engage with the brands that they love, Ultimate Performance knew that an omnichannel approach was the best strategy for their marketing efforts.
But speaking directly to customers on the right channels was a challenge with the company’s previous tech stack. Utilizing multiple platforms for different channels and marketing capabilities, the brand had to stitch together a variety of data sources to build multichannel campaigns. This hindered Ultimate Performance’s ability to create meaningful omnichannel experiences, and the lack of a unified data source made personalization a difficult task.