Story Behind the Brand
Lovall is a UK-based womenswear brand powered by Shopify specializing in leggings and everyday staples that actually fit, with quality that lasts.
Originally founded in 2019 as Love Leggings, the Lovall brand launched in 2023 with extended offerings of denim, loungewear, and activewear. Designed by women for all women, the company offers sizes 6-28, with petite and tall lengths, across every collection, as well as a range of shades and maternity sizing.
With a core commitment to inclusivity, Lovall strives to be the most accessible and desirable brand for real women, with real bodies, in real life, offering premium quality products and timeless designs.
Challenge
As Lovall’s product collection, business, and clientele grew, the company understood that its marketing strategy needed to keep pace. It needed to speak directly to its audience to offer an above-and-beyond shopping experience, but the limitations of its previous marketing solution made this difficult.
Data activation in particular was a challenge for the brand. Serving a diverse, burgeoning customer base required a personalized, data-driven strategy, but creating the right campaigns for the right audience was an uphill battle.
Lovall knew it needed a platform that could leverage its customer data, activate it at key points in the customer journey, and empower its marketing team to efficiently create impactful campaigns.